by Anne Holub | Jul 10, 2019 | Floral Company News
Type “flowers” or “florist” into your browser’s search bar and millions of pages return results. How do you get your website to stand out? Renato Cruz Sogueco, AAF, PFCI, is adamant that good search engine optimization (SEO) is the way for smart...
by Anne Holub | Jul 3, 2019 | Business Builder
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat customers— ready and willing to sing your praises. “In fact, it’s the very foundational understanding that a...
by Anne Holub | Jun 26, 2019 | Events, Events & Education, Floral Industry News
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How about when she wants “just a few simple bouquets”? Do you have the procedures in...
by Anne Holub | Jun 19, 2019 | Design Tips, Events & Education, Floral Industry News
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? “I spent years watching girls headed to prom and well-intentioned wedding coordinators struggle to properly pin on a...
by Anne Holub | Jun 12, 2019 | Floral Industry News
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit Blast. Sponsored by Flower Shop Network Inc. and Baisch & Skinner, SAF’s 1-Day Profit Blast in Kansas City, Missouri,...