Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and profitability. “Employees are getting more and more expensive and harder and harder to keep,” says Derrick Myers, CPA, PFCI, at...
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral business is full of unexpected surprises and without planning ahead with a calendar it is very easy to let the day-to-day...
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists prepare, the Society of American Florists’ 1-Day Profit Blast in Baltimore will feature three educational sessions...
Florists looking to stand apart from competitors who treat floral gifts like commodities have a powerful resource available to them next month: The Society of American Florists’ Outstanding Varieties Competition, held Sept. 18 to 21 during SAF Amelia Island 2019, the...
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and something that’s increasingly hard to come by in the floral industry: continuing education. Crom is one of dozens of floral...
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