SAF’s ‘Marketer of the Year’ Returns
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry professional, was put on pause in 2020 and 2021 due to the pandemic. Dwight Larimer, AAF, PFCI, executive director of Design...
Obituary: “Joey” Schwanke 1931-2022
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family greenhouses and flower shop, to her leadership at several floral organizations, her world revolved around the floral...
Come to D.C. for a ‘Mind-Blowing’ Experience
Think you are too busy to leave your business for a few days? Intimidated by the idea of talking with legislators on Capitol Hill? Afraid that your voice won’t make a difference? Think again. That’s the message that came through loud and clear in a virtual chat among...
Industry Cautiously Optimistic After Strong Valentine’s Day
On the heels of robust 2021 sales and year-over-year increases in Valentine’s Day sales, the majority of respondents to a Society of American Florists’ survey are cautiously optimistic about 2022 sales. The survey drew nearly 400 responses from the retail, grower, and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.