SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Charlie Hall: Industry Challenges Will Continue, Spur Change
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall , Ph.D, said Wednesday in his keynote address to attendees at the Society of...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American Florists’ 136th annual convention. The event brings together 50 expert speakers and panelists for 20 educational sessions...Industry Professionals to Gather for SAF Orlando 2021
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019. “The past year and a half have been so challenging for everyone in the floral industry,” says SAF CEO Kate Penn. “We are...
Reduce Shipping Costs With These Tips
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that presents an opportunity for cost savings: ground shipping. Take, for instance, these scenarios based on real addresses: A...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.