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Wholesalers and Importers Expect Tight Holiday Supply
The supply of flowers and evergreens is expected to be tight this holiday season, importers and wholesalers say. The good news: Several importers and wholesalers interviewed for this article aren’t expecting a severe shortage of flowers like what the industry...
Holiday Success: Hacks to Find Seasonal Help
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking for people,” she says. Her postings on Facebook and Indeed went unnoticed until she made a simple change — paring the...
OSHA Vaccine Rule Raises Labor Issues and Questions
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may exacerbate the shortage of workers. “We are in one of the greatest labor deficits that we’ve had in decades,” says Kevin...
Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers (who might become customers) and appeal to last minute shoppers. The key to success is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.