Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this year. To help you confidently answer customer and media questions and navigate price conversations, the Society of...
Turn Uncertainty Into Opportunity at SAF Phoenix 2025
SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending patterns, business lending, and more during his keynote address at SAF Phoenix 2025. Economic uncertainty is growing. Costs on...
See an Ad Smearing Flowers? Tell SAF
As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother’s Day marketing without disparaging flowers. These companies were among the offenders last year. Plant and pot company Easy Plant shouldn’t be bashing flowers this year in its...
Drive Sales With Spring Promotions
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home Studio in Algona, Iowa, gets creative with gifts for National Nurses Week and Teacher Appreciation Week. Mother’s Day is...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.