SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Banish These Blunders for Better Sales
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop’s average sale can increase significantly and leave customers beaming. “None of us are perfect, and the retail environment is always...
Minimize Waste with High-Margin Designs
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a few tips to increase efficiencies and decrease shrink With the rising cost of doing business, it’s imperative that your...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the business during a tour of the warehouse. How an Event Florist Enhanced Sales by 2400% About 15 years ago, Miami floral...
The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by using 14,204 kg (or 31,314 pounds) of sustainable aviation fuel (SAF). Commitments like this one are occurring...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.