Ask Aster: Should I charge for wedding samples?
Looking for ways to communicate value, improve your online presence and make smarter business decisions? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your...
SAF Members to Elect New Volunteer Leaders
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities, from advocacy and education to events, content and member services. This year, SAF members will vote...
The Cost of Flying Blind in Today’s Floral Market
Florists have never had access to more information about their businesses. Sales reports. Website analytics. Marketing dashboards. Customer data. Inventory records. AI tools that can surface insights in seconds. Yet many shop owners still struggle with a...
Turn Stress Into Success
When timelines slip and tensions rise, florists like Kaylee Stimmel (left) and Connie Butler of Botamer Florist & More rely on emotional intelligence to keep events on track and clients confident. A bride and mother locked in a disagreement over the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.