Turn Marketing Dollars Into Lasting Customer Loyalty
Landing a new customer can feel like a marketing win. But the real payoff may come months — or even years — after that first arrangement leaves the shop. For floral businesses, measuring marketing success by a single transaction can obscure the bigger financial...
7 Tips From Petal It Forward Pros
Monty Pereira, AAF, PFCI, of Watanabe Floral shares flowers during last year’s Petal It Forward. Watanabe Floral has brought the campaign to care facilities in Honolulu, giving recipients one bouquet to enjoy and another to share. On Oct. 14, floral professionals...
SAF Launches New App to Keep Members Connected
Staying connected to the floral industry — and to the people, events, information and resources that can help your business — just got easier. The Society of American Florists has launched SAF Now, a new mobile app that gives members a year-round hub for...
Ask Aster: How Should I Address an Employee Who is Always Late?
Looking to strengthen customer relationships, refresh your fall designs or make the most of Petal It Forward? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
