SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year — mostly due to price increases — and volume was down for almost just as many. About 48 percent of florists reported an...Turbulent Times? Turbo Charge Your Business in Phoenix
There’s little business owners can do to control the inflation and economic uncertainty that’s dominating today’s environment. But what business owners can control is how they respond to it and adapt. The Society of American Florists planned SAF Phoenix 2023, SAF’s...Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outlets that discouraged flower buying or put down flowers to promote other products. In the...Will Consumers Spend Big on Flowers for Mother’s Day?
Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for mom? Two trusted sources say there is plenty of reason to be optimistic that Mother’s Day will bring strong floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.