Tips for an ‘Easy to Implement’ Petal It Forward
Participating in the Society of American Florists’ annual Petal It Forward event on Oct. 18 won’t break the bank or overwhelm staff — especially if you take a page from the playbook of experienced participants. Here, Petal It Forward veterans show how the event can be...How I Did It: Empowering Employees to Think Like a Boss
Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel Abraham was also dealing with when he worked at his mother’s West Hempstead, New York business, Flowers Wedding Boutique. But...Colorado Florist Named SAF’s Next President-Elect
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen as SAF’s next president-elect. Lori Wheat, AAF — CFO and marketing director her family’s 75-year-old business,...Hacks to Elevate Digital Marketing
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing gurus shared best practices to create compelling emails, reach customers through text messaging, and engage communities...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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