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Save with Smart Summertime Staffing
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can be taxing on your payroll. In the May/June issue of Floral Management, financial expert Paul Goodman, MBA, PFCI,...Promote Summer Sales Via Social
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your customers to check out your summer selection. The social media shareables include...Young Floral Pros Grow and Connect in Miami
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways for the next generation of floral pros who descended on Miami this week for two days of...Member Spotlight: Talicia McCall of AMBIANCE by Lovie in Montgomery, Alabama
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.