Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a career, according to past research from Seed Your Future. A new survey released in mid-July by Seed Your Future and the...
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippines, and Roeser’s vision for the business has changed how floral designers get fresh...
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you get the most out of this marketing opportunity. The event, Oct. 18, is a national goodwill initiative that asks floral...
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their bottom line later. Here are three ways a few florists are making the best of downtime....
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs to the employees in the shop’s back room who receive shipments, process the flowers and...
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