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Boost Back-to-School Sales
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web banners and social media graphics to remind your customers to buy flowers and plants as back-to-school teacher gifts or...Florists Get in on Barbie Hype
The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink floral designs and giveaways on social media. “It’s important for florists to look at pop culture and see ways they can...Florists Armed with Inspiration and Knowledge After Profit Blast
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best practices for managing their online reputation, the latest in sympathy design techniques, and strategies for providing...VIDEO: SAF Competition Showcases Never-Before-Seen Varieties
Stephanie Brady, project manager at the Society of American Florists; JD Lecuona, commercial director at Deliflor Latin America; and Carmen Lucia Marquez, marketing manager at Ball SB, discuss the new breeder category at SAF’s Outstanding Varieties Competition,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.