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Industry Pros Share Tips to Find Talent
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral industry. Now, as their marketing assistant, she’s come to realize she stumbled upon something special. “I have very...SAF Publishes Second Sustainability Spotlight
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories — to share. Those stories are highlighted in this year’s Sustainability Spotlight, a special publication by the Society...Improve Mental Well-Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’ three-part webinar series led by Barry Gottlieb — a motivational coach, author, and floral industry veteran — focuses on helping...SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make sure the industry’s voice is heard in Washington. During SAF Phoenix 2023, a party and design challenge will raise money...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.