Get Inspired With Real Stories of Growth
Frank and Pamela Arnosky tapped into an underserved market when they began growing marigolds for Day of the Dead celebrations. Frank will share his farm’s story of growth during SAF Phoenix 2025, SAF’s annual convention Aug. 11-14. This fall, customers...
Summer Refresh: Ready-To-Go Training for Your Team
Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She will share details about the program during an session at SAF Phoenix 2025, SAF’s 140th annual convention Aug. 11-14....
Students Get Industry Immersion at Cultivate’25
Kristina Douglas was one of several high school students who learned more about green careers during Cultivate ’25, thanks to a Seed Your tour and networking program. At Cultivate’25, the horticulture industry’s largest trade show, a group of high school and...
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities, from advocacy and education to content and events. This year, SAF members will vote for three new members to join the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.