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Congressional Action Days ‘Makes a Difference’ for New York Florist
The first time Sherry Grimes-Jenkins attended the Society of American Florists’ Congressional Action Days, she felt a little nervous. Walking into meetings in congressional offices with lawmakers and advocating for the industry seemed intimidating — but that feeling...
SAF Stands Up to Anti-Flower Ads
SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. Valentine’s Day is big business, and flowers are at the heart of it — literally. Consumers were expected to spend around $2.9 billion on flowers for the...
Wanted: Industry Legends and Rising Stars
Leanne Kesler, AAF, AIFD, FDI, PFCI, education director of Floral Design Institute, received the Tommy Bright Award in 2024. Also pictured is SAF Awards Committee member Renee Tucci, AAF, AIFD, PFCI, of Renee Tucci Creative. Winning the Society of American Florists’...
SAF Champions Industry in Valentine’s Day Coverage
Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral industry. Leading up to Valentine’s Day, media outlets spotlighted the industry’s behind-the-scenes efforts...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.