The HR Shortcut Every Florist Needs
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring compliance with state laws, having a structured HR system in place can make all the difference. A key component? A...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony Butler and Leila Rosen. With Mother’s Day fast approaching, florists are fine-tuning their strategies to handle the...
Valentine’s Day Buyers of Flowers and Plants Hit All-Time High
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in the past 11 years, according to an annual poll conducted by Ipsos on behalf of the Society of American Florists. The...
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for business growth. As the saying goes, time is money — and florists need to be careful with both. The Society of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.