Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with two new resources:
Join SAF on Jan. 11 at 2 p.m. EST for the webinar, Staffing Profitably for Valentine’s Day. With Valentine’s Day around the corner, it is more important than ever to ensure you have enough staff and that their time is being used effectively. Long-time financial industry expert Paul Goodman, MBA, PFCI, will break down the steps of a staffing analysis to help you prepare to make the most of your employees’ time during one of the busiest – and most profitable – floral holidays. You’ll leave this webinar with tips you can put into practice immediately. The session will also include time at the end for questions with Goodman.
Register for the new course on SAF’s learning hub Career Connection, Grow Your Team: Workforce Planning and Attracting Talent with Glenna Hecht of Humanistic Consulting. In just under an hour you’ll learn how to:
- Identify and clearly define the responsibilities, skills and qualities your ideal candidate should possess — and what training, benefits, and future career opportunities the role offers
- Develop the framework for a well-written job description, interview questions, and onboarding materials that communicate your expectations and attract candidates who will help achieve your business goals
- Conduct successful interviews that ensure each candidate leaves with a clear understanding of the role and a positive view of your business.
- Learn tips for effective virtual interviews and how to implement applicant tracking software
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
