Shelley’s Flowers and Gifts in Waldoboro, Maine, is taking advantage of the free customizable graphics for promoting Small Business Saturday for her email and social media promotions.
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the materials are Profile pictures and Cover graphics for Facebook and Twitter, and suggested social media posts. Here are a few tips to help you engage with your followers and bring in more shoppers on Small Business Saturday using the materials from ShopSmall.com/GetReady:
Profile Picture: Show your support for Small Business Saturday by updating your profile photo on Facebook, Twitter, and Instagram.
Cover Photos: Remind followers that you’re open on Small Business Saturday when you update your social channels with a new cover photo.
Social Posts: Get your business into the social feed of your followers. Use social posts to let fans know you’re open on Nov 26.
Sample Social Copy: Be a part of the #ShopSmall conversation and get fans talking with the sample social copy. This post can be shared on its own or alongside the social posts.
For more advice on how to leverage the event, read “Start Prepping Today for Small Business Saturday.”
