Marc Goulet of Russell Research will explain what the Generations of Flowers Study revealed during a FREE WebBlast on June 29.
Which generation has the highest appreciation of flowers? What is the most common reason consumers give for purchasing? Which generation is most likely to use a florist? What are the biggest barriers to purchase?
These questions and more are answered in a new study resulting from a partnership between SAF and the American Floral Endowment (AFE). SAF and AFE invite you to hear the key findings of the 2016 Generations of Flowers Study during a WebBlast on June 29 at 1 p.m. Eastern.
In this free, 30-minute WebBlast plus time for Q&A, Marc Goulet of Russell Research will explain what the study revealed about consumer perceptions, motivations and barriers to purchasing flowers among three generations: Generation Y, Generation X, and Baby Boomers.
Funded by the Floral Marketing Research Fund, the 2016 Generations of Flowers Study is an update to SAF’s 2009 generational research. For information and to download a copy of the 2016 Generation of Flowers Study Executive Summary and Full Report, go to safnow.org/generationsstudy.
Register now to participate in the June 29 WebBlast “Generations of Flowers Study.”
Don’t know how to participate in a WebBlast? No problem. Get your questions answered here. Members can watch previous SAF WebBlasts, here.
