Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF’s national Petal It Forward campaign. In return, the two companies received...
Use Mood Music to Make More Sales
This time of year, Bing Crosby, Judy Garland and Andy Williams might be among your most influential salespeople. (But not Alvin, Simon and Theodore…) According to a study by Entertainment Media Research Ltd., the way into many consumers’ wallets during the holidays is...
N.J. Shop Hosts New Congressman, Generates Support for STARS
Just before Thanksgiving, one mid-Atlantic flower shop made sure a freshman U.S. congressman had a beautiful floral centerpiece for his holiday table — and a whole lot of information on an important floral industry issue. On Nov. 23, Rep. Tom MacArthur (R-N.J.) spent...
Branded Items Build Major Awareness
Walking through an airport terminal or grocery aisle, it’s hard to miss Botanica International’s jumbo-sized kelly green tote bag with the company’s name and cymbidium orchid logo. Botanica, based in Tampa and Orlando, Florida, uses these...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.