At Year’s End, the Floral Industry Sees Results in Washington
Another year, another standstill in Washington, D.C.? Not by a long shot. It may seem like nothing ever gets done in Washington. In their own lives, floral industry business owners expect results: a particular marketing effort leads to a precise increase in sales or...Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family photos and stories — at the San Dieguito Heritage Museum in Encinitas, California. “Paul Ecke Ranch: 100 Years of Blooming...Multiple Promotions Keep Christmas Spirit Strong All Season Long for Pennsylvania Florist
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch. Graci’s Flowers & Gifts in Sellinsgrove, Pennsylvania, participated in the local Chamber of Commerce’s annual...Santa Visits Rothe Florists
A certain celebrity makes the annual open house at Rothe Florists a “can’t miss” family event. For seven years, parents have packed the Philadelphia shop so their children can meet the jolly man in a bright red suit. “The idea came about when I...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.