The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth...
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...
The next time you hear one of your sales team members pick up the phone, ask yourself: Did your employee identify herself right away? Did she...
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give...