The pandemic has cancelled so many events and rites of passages this year, but it won’t stand in the way of one of Dalene Baker’s most treasured...
Imagine the streets of your city filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of thanks to...
For the past two years, Fifty Flowers has partnered with the Boise Police Department and the Ada County Sheriff's Office to hand out flowers for its...
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the...
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
With one week to go before Petal It Forward on Oct. 24, it’s time to finalize your publicity push. Pitch local media now about the feel-good story...
Come Oct. 24, Alexis Dexter of Forget Me Not Flowers & Gifts in Barre, Vermont, will have at least 30 “Happiness Ambassadors” giving away 2,000...
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
Do you want to generate local visibility with potential customers, and establish loyalty among existing ones? Do you want to position yourself as a...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...