The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the...
Tools to Boost Your Petal It Forward Media Coverage
Petal It Forward is known as the Society of American Florists’ annual feel-good initiative that spreads the power of flowers, but the event is also...
Leverage Community Partners to Help With Petal It Forward
Friends and customers. Police departments and firefighters. Restaurants and hairdressers. Across the country, florists who are gearing up to...
Amplify Your Brand with a NYC Florist’s Playbook
Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention....
Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
Focus Marketing on Loyal Customers to Maximize ROI
Are you hyper-focused on attracting new customers? If so, you may be neglecting a better source of revenue: repeat customers. Returning customers...
Member Spotlight: Robbyn Rae Repp, AAF, of Petal to the Metal Flowers in North Bend, Oregon
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Brand Your Petal It Forward Event
Looking to brand shirts, signage, flower cards and more with the Petal It Forward logo? The Society of American Florists has you covered. The event...
SAFPAC Fundraiser Breaks Record with $40,000 for Advocacy Efforts
The Society of American Florists’ annual fundraiser for its political action fund tallied more than $40,000 in contributions, pledges and...
Stars of the Industry Honored at SAF Orlando 2022
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
HOF Inductee Pete Garcia Paved the Way For a Brighter Future
For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the...
Iowa Designer Wins Sylvia Cup at SAF Orlando 2022
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition...
Maximize the Marketing Potential of Petal It Forward
The Society of American Florists' annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps...
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...