Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The...
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t...
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses,...
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning...