As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual...
Due to the COVID-19 pandemic, the American Floral Endowment turned its annual fundraising dinner, typically held at the start of the Society of...
A memorial tribute to honor Krissy Doyle has been established by the American Floral Endowment on behalf of staff members of the Society of American...
A joyful one-minute video that captures the positive feelings a gift of flowers generates took home first place honors in the American Floral...
The American Floral Endowment (AFE) announced the top 10 finalists in its #FlowerLoveVideoContest, and now it’s up to the public to vote for their...
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some...
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
One of the world’s leading companies in breeding and producing vegetable and ornamental seed and vegetative cuttings is marking a landmark...
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the...
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...