SAF 2015 Convention Handouts

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Are We There Yet? Economic Recovery and What it Means to Floriculture

Speaker: Charlie Hall, Ph.D., Texas A&M University

Barely Managing? Start Coaching

Speaker: Glenna Hecht, Humanistic Consulting, LLC

Business Session

Speakers: Shirley Lyons, AAF, PFCI, SAF President; Dwight Larimer, AAF, PFCI, SAF Treasurer; Martin Meskers, AAF, Incoming SAF President; Laura Shinall, Syndicate Sales, Inc.

Copy That Fortune  500 Moves on a Small Biz Budget

Speaker: Rick Rivers, A Floral Boutique Florist

Digging For Income on Incoming Orders

Speaker: Skip Paal, AAF, Rutland Beard Floral Group

Download the Inwire Profitablity Calculator (XLS)

Follow That Flower

Speaker: Jim Daly, AAF, Smithers-Oasis/Floralife

Holiday Hacks to Slash Stress and Boost Profits

Speakers: Kyle Brown, Lone Star Bloom; Bridget Carlson, AAF, Ashland Addison Florist; Dana Cook, AAF, Julia’s Florist; Chris Drummond, AAF, Plaza Flowers; Cheryl Denham, Arizona Family Florist; Clara Gonzales, Tiger Lily Florist; Skip Paal, Rutland Beard Group

How I Did It

Speakers: Carol Caggiano, AIFD, PFCI, consultant and speaker; Art Conforti, PFCI, Beneva Florist, Beneva Solutions; Paul Fowle, DVflora; Paul Goodman, CPA, PFCI, Floral Finance Business Services; Jerome Raska, AAF, AIFD, PFCI, CAFA, CF Blumz by…JRDesigns; Clara Varga-Gonzales, Tiger Lily Florist

Download the speaker bios

How to Be a (Profitable) Bride Magnet

Speaker: Heather Waits, Bloomtastic Florist

Download the “Say This Worksheet” here

Kickoff Breakfast

Speakers: Shirley Lyons, AAF, PFCI, SAF President; Robert Williams, II, AAF, PFCI,
SAF Chairman; Martin Meskers, AAF, SAF President-Elect

Marketing Breakfast

Speakers: Jennifer Sparks, SAF; Kate Penn, SAF; Dwight Larimer, AAF, PFCI, Design Master color tool, Inc.

Outstanding Varieties Competition

Photography and Video Made Simple

Speakers: David Kesler, AIFD, PFCI, FDI and Leanne Kesler, AIFD, PFCI, FDI of Floral Design Institute.

Premier Products Showcase

Speakers: Damon Samuel, AAF, AIFD, PFCI, NAFD, NMF, Bill Doran Company; Lisa Weddel, AAF, AIFD, PFCI, L. Weddel Design; Jenny Behlings, AAF, PFCI, Jenny’s Floral; Marlin Hargrove, AIFD, PFCI, Pete Garcia Company; Julie Poeltler, AIFD, CAFA, PFCI, Fountain of Flowers & Gifts; J. Robbin Yelverton, AAF, AIFD, PFCI, Blumz by…JRDesigns

Profitable Everyday Design

Speaker: Kevin Ylvisaker, AIFD, CFD, PFCI, CAFA

Sales Management for Wimps

Speaker: Tim Huckabee, FloralStrategies, LLC

Sylvia Cup Design Competition

Coordinators: D Damon Samuel, AAF, AIFD, PFCI, NAFD, NMF, Bill Doran Company; J. Robbin Yelverton, AAF, AIFD, PFCI, CF, Blumz by…JRDesigns; Marlin Hargrove, AIFD, PFCI, Pete Garcia Company
Commentators: Julie Poeltler, AIFD, CAFA, PFCI, Fountain of Flowers & Gifts; Lisa Weddel, AAF, AIFD, PFCI, L. Weddel Design

Test Calls Workshop: Raising the Bar on Floral Shop Sales

Speaker: Tim Huckabee, FloralStrategies, LLC

There’s an App for That

Speakers: Kate Delaney, Matlack Florist, Inc.; Charles Ingrum, Dr. Delphinium Designs & Events

What They Want, Baby You’ve Got It (or do you?)

Speaker: Daniel Levine, WikiTrend.org/Avant-Guide Institute

Would YOU Work for Your Company?

Speaker: Glenna Hecht, Humanistic Consulting, LLC

Download the “Would YOU Work for Your Company?” handout here.

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