Boston, MA. Sunday July 23, 2023 11:30 a.m. – 1:00 p.m. Network, Meet with TabletopsLight Lunch Served Lunch Sponsored By: 1:00 p.m. – 1:15 p.m....
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Results for "covid 19"
IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
Bring Industry Priorities to Washington
Preserving a hard-fought increase in floriculture research funding dollars. Price certainty for fresh floral...
Valentine’s Day Spending to Increase 8.3 Percent, Predicts NRF
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money...
That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on...
Rose Parade Embodies Brighter Days
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19...
Member Spotlight: Eddie Wingrat of Flowers & Fancies in Owing Mills, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
The Knot Touts Benefits of Working with Florists
Supply chain bottlenecks, the impact of climate change on crops and inflation are all reasons why couples should work closely with florists. That...
Rev Up Revenue with Non-Floral Merchandise
Prior to the COVID-19 pandemic, Christy Hulsey, ran a small, but bustling flower shop in Statesboro, Georgia. When the pandemic hit, sales of home...
Flowers of the ‘Dead’ Experience New Growth
Porcupines almost spoiled El Día de los Muertos for some celebrants who were depending on marigolds from Texas Specialty Cut Flowers. A group of the...
Petal It Forward Grabs Media Attention Nationwide
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important...
Member Spotlight: Robbyn Rae Repp, AAF, of Petal to the Metal Flowers in North Bend, Oregon
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
saf-orlando-2022-educational-session-handouts
Education Sessions Handouts Wednesday, September 7 Thursday, September 8 Wednesday, September 7 Kickoff Breakfast – Marketer of the Year and...
Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Sharpen Your Social Media Skills
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...