Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
How to Market and Sell in a College Town
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Results for "petal it forward"
Event-Only Florists Membership Dues
Event-Only Florists Membership Dues SAF offers each of our membership segments unique tools and opportunities that empower them to grow their...
Retailer Membership Dues
Retail Membership DuesSAF offers each of our membership segments unique tools and opportunities that empower them to grow their businesses. Below is...
Floral Industry Associations Collaborate to Collect, Disseminate Data
Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...
April is Stress Awareness Month
Sample Press Release: April is Stress Awareness Month Instructions: To send this press releases to your local media, cut and paste the...
Wichita Florist Lands Prominent Coverage from New Research Study
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an...
4 Marketing Resolutions for 2019
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
5 Business-Building Ideas to Try in 2019
Want to see your business grow in the coming year? (Obviously!) Here are five diverse tactics to try in 2019. Buddy up with another business in the...
Contacting the Media
CONTACTING THE MEDIA: Tips to Boost Your Media Coverage While the news that flowers relieve stress seems intuitive, the fact that it is now...
StressLess
Health by Design: University Research Reveals Surprising Solution for Relieving Stress University of North Florida Research Team Releases Findings...
Four Floral Businesses to Receive the Century Award in Palm Springs
The Society of American Florists will celebrate the longevity of four floral industry businesses with the SAF Century Award during SAF Palm Springs...
Kate Penn Spells Out SAF Vision in Facebook Live Video
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
November/December 2017
Inside: Petal It Forward Enchants, p. 32 File Clean-up Tips, p. 36 Figuring ROI for Social, p. 40
August 2016
Inside: Profitable Partnerships, p. 13 New, improved Roselilies, p. 16 Petal it Forward Primer, p. 32
December 2015
Inside: Retailer and Wholesaler Partner for PR, p. 20 Florists Nationwide Petal it Forward, p. 32 Carnations: Anything but Standard, p. 18