At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves six states to go — Arkansas, Kentucky, Mississippi, Nevada, North Dakota, and West Virginia— for industry participation in all 50 states.
Participation in every state and in as many cities as possible within each state is vital to the success of Petal It Forward from a public relations standpoint, said the Society of American Florists Vice President of Marketing Jennifer Sparks. “The more florists participating on October 11, the better chance of news coverage and social media posts promoting flower power,” she explained. “We need to know where local events are happening so we can tell the media, and so you can tell your local media that you are part of an effort happening nationwide.”
To notify SAF of your event, complete the Petal It Forward Participation Form at safnow.org/PIFform by Oct. 2.
Don’t have the time or resources to plan a large effort? That’s okay, said Sparks. “Even handing out 20-50 bouquets or single stems can make an impact, and it’s a nice way to get your feet wet in participating in this nationwide event,” she added.
SAF provides resources to help members Petal It Forward, including planning timelines, tips on where and when to stage a giveaway, talking points, T-shirt and flower card templates and more at safnow.org/petalitforward.
SAF first led the industry to Petal It Forward in 2015. The 2016 campaign included 262 events in 234 cities in all 50 states plus the District of Columbia, generating more 328 million consumer impressions showcasing the positive impact flowers have on emotional well-being.