First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral...
Economic Outlook: Sales Down from 2022, But Better Than 2019
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SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
Improve Mental Well-Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’...
Industry Pros Share Tips to Find Talent
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral...
Petal It Forward Gives Thousands a ‘Reason to Smile’
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the...
Safeguard Your Businesses From Cyberattacks
October isn't just about pumpkin spice and fall leaves; it's also Cybersecurity Awareness Month, which aptly fits into the spookiness of the season....
Remembering Those We Lost in 2023
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
Top 10 Headlines of 2023
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Florist Gets 30 Seconds of Fame on TikTok
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
Florists Take to Airwaves to Promote Flowers
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
Obituary: Del Demaree 1937-2023
Del Demaree Jr., AAF, a second-generation owner of Syndicate Sales and past president of the Society of American Florists whose product innovations...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Obituary: Cheryl Van Winkle 1950-2022
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...
Floral Industry Well-Positioned to Keep Flowers Top of Mind for Consumers
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral...
Stories Double-Down: How to Post to Both Instagram and Facebook Stories Simultaneously
By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis....