Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
Sympathy Trends Are Shifting. Are You Ready?
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Build a Business That Runs Without You
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
Boost Wedding Margins With These 8 Rules
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
CalFlowers Spins Off That Flower Feeling
"That Flower Feeling” will separate from CalFlowers in September. The brand's latest marketing initiative involved working with hard goods...
PFCI Newsletter – April 17, 2025
A Moment of Celebration: Welcoming 24 New PFCI Inductees! I am beyond thrilled to kick off this newsletter by celebrating the 24 incredible...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Petal It Forward ‘Inspires Everyone’ to Pay it Forward
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
PFCI Newsletter – October 1, 2024
PFCI Updates Exciting Changes for the PFCI Application Process We’re thrilled to announce that the Trustees are working diligently on a new...
Texas Blooms & Gifts Keeps it Local
https://vimeo.com/998288237?share=copy
See Eastern Floral’s Bridal Consultation Room!
https://vimeo.com/936257473?share=copy
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“There’s nothing like hearing constituents tell their stories,” says Bischoff. “It’s one thing to hear from me, but when they hear directly from an...