A segment on Philadelphia’s KYW News Radio 1060 featured Stein Your Florist Company. Amidst the busiest week of the year, professionals from all...
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
The Society of American Florists knows that members use its website, safnow.org, to keep up with everything from industry news to small business...
File this under celebrity news that you might want to share with customers: Sometimes the best reason to give flowers is “just because.” On...
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...
When President Trump addressed Congress and the nation during his first State of the Union since the GOP lost the House to Democrats, he spoke of...
In the PetSmart commercial “Plan a Dog-Friendly Date Night” a teenage boy scores points by bringing his date flowers and a bone for her dog. To plan...
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...