Music luminaries and fans who turned out (and tuned in) last weekend for the 61st annual Grammy Awards saw performances by Dolly Parton, Brandi...
USA Today Spotlights Valentine’s Day Flowers, SAF Statistics
Three days before Valentine’s Day, millions of Americans were on the receiving end of a not-so-subtle reminder that flowers are a popular, beloved...
Three Industry Takeaways from The State of the Union
When President Trump addressed Congress and the nation during his first State of the Union since the GOP lost the House to Democrats, he spoke of...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
‘Sock-cess!’: Bombas Apologizes for Negative Email
A popular sock company that disparaged the gift of flowers in a Valentine’s Day email has a message for the floral industry: “We hope you can...
National Trade Publication Highlights SAF Convention
The floral industry has long known that special things happen at a Society of American Florists’ convention — now, PCMA, a leading national...
SAF Asks Companies, Publications to Reconsider Negative V-Day Ads
The world's largest software maker and magazine and news editors promoting food gifts are among the companies making disparaging remarks about...
PetSmart Pushes Flower-Friendly Holiday Message
In the PetSmart commercial “Plan a Dog-Friendly Date Night” a teenage boy scores points by bringing his date flowers and a bone for her dog. To plan...
Botanica Anniversary Party Includes Donation to AFE
Botanica International Design Studio, a floral event business in Tampa, Florida, run by a family of longtime Society of American Florists volunteer...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
Florist Convinces Businesses to Ditch Ads Disparaging Flowers
Quick-thinking, humor and a dash of diplomacy helped convince two local businesses in Poplar Bluff, Missouri, to ditch Valentine’s Day ads that...
Flat or Up? Florists Split on 2019 V-Day Sales Expectations
Thursdays have traditionally been strong days for Valentine’s Day sales among retail florists — the weekday allows for impressive workplace...
Historic Cold Forces Some Industry Businesses to Modify Operations, Close
Some floral industry businesses in the Midwest were forced to modify operations or temporarily close their businesses on Jan. 30 in the face of...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Flowers by George Interviewed for Hulu Show
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail...