A woman credited with helping to lay the foundation for an independent Wholesale Florist & Florist Supplier Association died last month after a...
SAF’s #StressLess Tour Fuels Social Media Engagement
Three weeks after teams of ambassadors representing the Society of American Florists stormed the west coast in a vintage VW Bus (“The Flower Power...
Millennial Florist Shares Instagram Tips for Mother’s Day
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you...
New York Times Op-Ed Calls Gardens ‘Essential to the Creative Process’
Looking for some meaningful content for your social media platforms this week? The New York Times recently published a moving op-ed on the powerful,...
New Hortica Head Talks Challenges, Opportunities
When Tim Noble took over as president of Hortica at the beginning of the year, it marked a significant change in company leadership. He succeeded...
Major Media Coverage Touts Flowers’ Stress-Busting Powers
Earlier this month, a team of ambassadors representing the Society of American Florists trekked through the Pacific Northwest in a vintage-style van...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
National Group Predicts Uptick in Easter Spending
When Americans who observe Easter celebrate this weekend, one group is expected to be especially enthusiastic: Those under 35. That’s according to...
Kansas Florist Partners with Local Artists to Drive Up Foot Traffic
Five years ago, Peggy and Wayne DeBey, AIFD, were facing the kinds of problems familiar to many small retail flower shops: Fewer people were coming...
SAF Coordinates with Lawmakers’ Offices on Research Funding, Statistics
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...
Texas Florist Partners with Restaurant Chain to Create ‘Croissant Corsage’
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...
Record Number of Industry Members Attend SAF’s 1-Day Profit Blast
Well, that was wicked fun. (Sorry. Can’t help ourselves!) On Sunday, 168 floral industry members from 20 states plus Washington, D.C., and Canada...
In Lighthearted April Fools’ Video, Google Highlights Flowers
OK, Google. That was pretty funny. In a lighthearted, two-minute video that almost fooled us, Google “promoted” what it termed new technology:...
Breeders Show Off New Product at California Spring Trials
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
Floral Industry Associations Collaborate to Collect, Disseminate Data
Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to...