What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...
Feast Your Eyes on Dozens of Award-Winning Flower Varieties
Between the buzz of Thanksgiving and the hubbub of Christmas, could you (and your team) use a jolt of inspiration for new design work in 2020? This...
Flowers (and Beyoncé) Land Coveted Cover of Vogue’s September Issue
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine...
Can Beyoncé Make Permanent Botanicals Hot for Weddings?
Beyoncé’s extravagant performance may have stolen the show at Sunday night’s Grammy Awards, but it was her social media-friendly pregnancy...
Government Releases New I-9 Form
The United States Citizenship and Immigration Services (USCIS) released an updated Form I-9 last week to help employers verify the identity of new...
Thanksgiving Disappoints Many Florists, but Christmas Looks Promising
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
Unrest in Ecuador Leads to Disruptions in Floral Industry Supply Chain
Ecuador’s President LenÃn Moreno has moved the government out of Quito amid violent protests that have also disrupted the floral industry supply...
Texas A&M Researcher Seeks Input for Study on Floral Industry Education, Careers
Creating and maintaining a reliable workforce is a major challenge with which floral industry pros from all segments are wrestling: A recent Society...
Wedding Study Highlights Local Wedding Pros
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
Federal Government Seeks Grower Input on Hemp Production Program
The federal government is seeking input from growers on hemp production in the United States — and the Society of American Florists is encouraging...
3 Ways to Prep Your Business Now for the Next Recession
Floral industry professionals are moving into 2020 with a still-strong economy, but overall growth has slowed and there are headwinds, including...
Washington Post Story Explores Flower Meanings
Flowers speak volumes. That was the emphasis of a recent Washington Post feature, which explored the sentiments behind specific blossoms and the...
Industry Says Good-Bye to Mentor, Friend and Leader: Peter Ullrich, 1942-2016
A floral industry leader who many considered a mentor, friend and unparalleled big thinker died in late June. Peter Ullrich, the former CEO and...