Maryland florist and past SAF Retail Council member Paul Raimondi Jr. died Oct. 16. The third-generation owner of one of Maryland’s largest florists...
Obituary: Paul Raimondi 1942-2024
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Floral Industry News
Media Amplifies Petal It Forward’s Uplifting Message
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
Master Sympathy Sales, Cut Costs, and Transform Designs
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
Sustainability Study Emboldens Florists to Implement Changes
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
Petal It Forward ‘Inspires Everyone’ to Pay it Forward
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Florists Tiptoe Through Election Season
Should retailers tap into the emotions and passions of the upcoming election? For two florists, the answer to that question came from having...
Holiday Helper: Flowers to Light Up Diwali
As florists around the country begin to prepare for Thanksgiving pre-orders, there’s another celebration on the calendar that’s growing in...
Hurricane Devastation Has Long-Term Implications for Floral Industry
Hurrican Milton damaged about 40 acres of shade cloth at Albin Hagstrom & Son in Pierson Florida. At Albin Hagstrom & Son Inc. in Pierson,...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
Boost Sales with Flowers That Bring Dia de los Muertos to Life
When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Floral Associations Push Congress for Cost-Saving Measure
SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
A Step-by-Step Guide to Mastering Reels
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen Order
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
New Webinar Series Introduces Students to Horticulture
https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...