(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home...
Drive Sales With Spring Promotions
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Floral Industry News
Free Course Helps Steer Clear of Distracted Driving
In 2023, 3,275 people died from crashes involving distracted drivers, accounting for 8% of all fatal crashes, according to the National Highway...
Obituary: Herman Meinders 1937-2025
Herman Meinders, AAF, a pioneer in floral wire services, dedicated philanthropist and 2012 inductee into the Society of American Florists’...
Suppliers Navigate Supply Chain Shifts
As the ever-evolving situation with tariffs creates some understandable panic/concern among floral industry buyers, navigating supply chain...
Power Up Spring Holiday Promotions and Sales
Passover and Palm Sunday are less than two weeks away, with Easter, Administrative Professionals’ Week and Mother’s Day close on their heels. The...
Find Success with Local Flowers
Jenny Mark, who's grown flowers for a decade on her 24-acre farm, Trademarks Flower Farm, in Upstate New York, shares tips for buying local flowers....
Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
https://youtu.be/aeLfMuqt1fQ After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD,...
Floral Industry Unites for Changes in Washington
Danny Sanchez, South Florida Florals; Edwin Perez, Jet Fresh Flower Distributors; Corrine Heck, Details Flowers; Kristin Gilliland,...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Floral Community Delivers a ‘Miracle’ to Texas Woman
On March 5, 50 stems of Sarah Bernhardt pink peonies arrived in Texas, to Naomi’s overwhelming surprise (see photo of the flowers, above). With...
The Pivot Point: Reinventing a Floral Institution to Support Growers
https://youtu.be/IslUUigU0_c Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
Does Your Marketing Have What It Takes to Win $5,000?
A trade organization that launched a national advertising campaign that aligned flowers with self-care. SAF's Marketer of the Year contest is...
The HR Shortcut Every Florist Needs
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring...
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
Floriculture Growers Receive USDA Assistance for Rising Costs
U.S. growers of flowers and foliage are receiving federal aid through the U.S. Department of Agriculture’s new Marketing Assistance for Specialty...