International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
SAF’s Grassroots Lobbying Event Goes Virtual
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
Obituary: Klazina Dobbe, 1952-2021
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben...
Marie Ackerman AIFD Fund Established in the AIFD Foundation
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
Longtime Florist and Garden Center Turns ‘Green into Gold’
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...
‘Long-Lasting Lovelies’ Cut Through Winter
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our...
2 Last-Minute Language Tweaks to Boost V-Day Sales
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...
SAF Launches Plant-Focused Virtual Event in March
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
Senate Ag Committee Prioritizes Supply Chain, Climate Change
Fixing food supply disruptions due to COVID and addressing climate change are at the top of the Senate Agriculture Committee’s 2021 agenda. How does...
Negative Publicity Watch: SAF Receives Response from Textile Company
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...
Floral Industry Remembers Marie Ackerman, AAF, AIFD, PFCI: 1960-2021
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest...
Simple Ways to Boost Your Average V-Day Order
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
Floral Industry Awards Deadline Extended for 2021
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...