Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA...
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name:...
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I...
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...