Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the...
Nearly 70 members of Congress and their staffs heard from floral professionals in Washington D.C. on March 29 about the industry’s need for...
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to...
With just 90 minutes to solve 14 riddles planted across a five-block radius, about 20 retailers, wholesalers, and growers raced through Washington...
Donald E. Hook, AAF, former president of the Society of American Florists and long-time owner of Pittsburgh Cut Flower, died March 20. He was 92....
He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS...
Year after year, houseplants have a growing mass appeal. But when it comes to caring for them, many people are clueless. In the latest issue of...
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Though federal guidelines currently limit their size and application, small unmanned aerial systems (UAS) can enhance the safety and efficiency of...
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the...
Large hearts adorned with flowers and a message of peace took center stage in 40 cities across the world earlier this month, part of a unified act...
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...