James Fred Swindle, who owned National Florist Directory and founded its subsidy, Redbook Florist Services, died April 23. Swindle worked for the...
3 Google Tweaks To Boost Your Mother’s Day Ranking
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three...
Negative Publicity Watch: VistaPrint and American Kennel Club Bash Flowers
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
Teleflora’s Mother’s Day Campaign Honors the ‘Role of A Lifetime’
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
Industry Innovations Build a Sustainable Future
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
Apply for Industry Awards by May 2
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
4 Tips to Rake in Mother’s Day Sales
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
Empower Designers to Pump Up Profits
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike...
Member Spotlight: Cosentino’s Florist in Auburn, New York
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Video: A Conversation with Black Girl Florists
[mom_video type='vimeo' id='700570503' width='900' height='506']When Valerie Crisostomo entered the floral industry several years ago, she found she...
Floriculture Sustainability Initiative Drives Global Change
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
Use SAF’s Resources to Promote Prom Flowers
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists' has a Prom...
Two Reasons to Step Away from the Business This Summer
[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
Florists Use Social Media Shops to Target Prom-Going Teens
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s...
See A Mother’s Day Ad Disparaging Flowers? Tell SAF
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...