This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
Wedding Work: Double Down or Scale Back?
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
Boost Graduation Sales with SAF’s Social Graphics
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Tackle HR and SEO Woes with One Click
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses,...
Profit Margins Suffering? Here’s How Savvy Event Florists Stay Profitable
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by...
Seed Your Future’s Contest Shows Children the Power of Plants
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 —...
VIDEO: Five Minutes With Jet Fresh Flower Distributors On Company Culture
[mom_video type='vimeo' id='708670525' width='900' height='506'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
NRF: Flowers Top the List of Anticipated Mother’s Day Gifts
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
Ocean Freight Helps Meet Demand
According to a National Retail Federation survey, 72 percent of consumers intend to buy Mom flowers this weekend, representing approximately $2.9...
Member Spotlight: Sofia Herrera of Jardines de Los Andes in Madrid, Colombia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...