If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away...
Five Minutes with Barry Gottlieb on Improving Mental Wellness
[mom_video type='vimeo' id='761898288' width='900' height='506'] [gap height="10"]The pandemic took a toll on workers, prompting a record number of...
Make the Most of Your Petal It Forward Vibes
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward,...
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...
Floral Pros Learn ‘Next Steps’ to Adapt to a Changing Market
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’...
4 Things to Do Before Petal It Forward Next Week
The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states,...
5-Star Status: Boost Your Online Reviews
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I've had ordering flowers remotely. The...
Encourage Fall Sales with SAF’s Social Graphics
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning...
Green Career Week Inspires Budding New Workforce
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak...
Create Buzz for Your Floral Workshop
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get...
Hurricane Ian Damages Some Florida Floral and Nursery Businesses
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store...
Cut Key Costs to Keep Profitability Up
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions...
Florists Share 5 Ways to Petal It Forward on Social
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
Make Floral Workshops Work For You
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same...
Amplify Petal It Forward With Social Strategy
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society...