The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Jenny Behlings, AAF, AIFD, PFCI first began thinking about a successor for her Custer, South Dakota business when she started it 35 years ago....
Preserving a hard-fought increase in floriculture research funding dollars. Price certainty for fresh floral...
Media coverage of Valentine’s Day again took aim at the rising cost of flowers, but members of the Society of...
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...
Did you experience another chaotic Valentine’s Day with too few hands on deck? Has hiring been an ongoing struggle that keeps you up at night?...
Many florists are second, third or even fourth generation owners of their family business. But how does a family business ensure a smooth transition...
Congratulations! You made it through another Valentine’s Day! Need a mental health break? The Society of American Florists has you covered with a...
Upon retiring, many florists sell their business to a relative, a long-time employee, or a peer in the industry. But what if that isn’t an option?...
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship...
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money...
When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...