Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fifth in a series appearing in SAF News Now about how to use AI...
Overcome These 10 Leadership Challenges
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry...
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Focus on Father’s Day Sales
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Plug Into the Power of AI in Miami
[mom_video type='vimeo' id='831924420' width='900' height='506']Exactly what is artificial intelligence, and how can it help floral pros? [gap...
3 Tactics to Rev Up Summer Sales
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
Tap Into Trends
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last...
U.S. Floriculture Sales Inch Up; Cut Flowers Sales and Producers Decline
The U.S. floriculture industry saw a 4.2 percent increase in sales last year over 2021, while cut flower sales fell, as did the number of...
Think Like an Engineer to Get Better AI Results
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fourth in a series appearing in SAF News Now about how to use...
Don’t Trust AI Responses? Try This
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the third in a series appearing in SAF News Now about how to use AI...
Do You Speak AI?
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the second in a series appearing in SAF NOW about using AI. Read...
Is Your Data Secure on AI?
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the first in a series appearing in SAF NOW about using AI. With the...
Member Spotlight: Monty Pereira of Watanabe Floral in Honolulu, Hawaii
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...