Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of...
Struggling to Build a Social Following? Think Like an Influencer
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Get Inspired With DÃa de los Muertos Designs
DÃa de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved...
How Media Savvy Florists Leverage Petal It Forward
Bangor Floral in Bangor, Maine distributed hundreds of bouquets last year during the Petal It Forward flower giveaway. It was a resounding success,...
Spread the Power of Flowers on Oct. 18
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers...
Member Spotlight: Joseph Langlois of Bangor Floral in Bangor, Maine
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Tips to Manage Your Inventory of Cut Flowers
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
Florists Showcase Industry Job Opportunities
When he was studying to be an accountant in college, Monty Pereira never imagined he’d find himself in the floral industry. Today, he is the proud...
Last-Minute Advice for Lasting Petal It Forward Memories
The Society of American Florists’ annual Petal It Forward goodwill initiative is a week away! On Oct. 18, more than 500 floral professionals from 50...
Showcase the Value of Sustainable Products
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
Listen While You Work: The Best of SAF Phoenix 2023 Is Now on Audio
The Society of American Florists’ annual convention in Phoenix last month was chock full of valuable information designed to help floral...
Next Gen LIVE! FOMO is Real — for Good Reason
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American...
Petal It Forward Gives Thousands a ‘Reason to Smile’
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the...
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...