The uBloom Trend Synthesis is published annually by J Schwanke Productions, featuring Four NEW Trends in Flowers and Foliage for the coming year....
WF&FSA President Talks Challenges, Successes and Industry Shifts
“We’re still here.” When Rob Shibata assumed the presidency of the Wholesale Florist & Florist Supplier Association on Oct. 22, he returned...
California Growers Push for More Local Flowers in Rose Parade
In California, a coordinated effort is underway to encourage a 125-year-old American tradition to include more homegrown flowers. More than 80...
Consumers Reward Businesses That Make Shopping Simple
Fast and easy — these are must-have qualities for customers accustomed to instant video streaming and free two-day delivery. The most successful...
In New Hallmark Mystery Movie, Brooke Shields Takes on the Role of Florist
Ever think the everyday dramas, heartaches and disagreements of your shop could be the stuff of the big screen — or at least some can’t-miss TV?...
Trade Magazine Highlights Work of Ohio State Ornamental Plant Research
An important research center that the Society of American Florists helped found has received positive press in a popular trade magazine. In the...
At Year’s End, the Floral Industry Sees Results in Washington
Another year, another standstill in Washington, D.C.? Not by a long shot. It may seem like nothing ever gets done in Washington. In their own lives,...
Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family...
New Fund Honors the Legacy of Yoshimi and Grace Shibata
The American Floral Endowment (AFE) recently announced the establishment of the Yoshimi and Grace Shibata Family Fund, honoring the late flower...
In Wake of Shooting, Expert Weighs in on Identifying Threats
In the wake of high-profile examples of workplace violence — including the Dec. 2 shooting in San Bernardino and the shooting on live TV of two...
SAF Members Cash in on Vehicle Savings
It was a fall filled with savings for many Society of American Florists members: Through a new partnership with FCA US LLC (formerly Chrysler Group...
D.C. Florist Gets Positive PR From Reality Star’s Fundraiser
When "Bachelor in Paradise" alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington,...
N.J. Shop Hosts New Congressman, Generates Support for STARS
Just before Thanksgiving, one mid-Atlantic flower shop made sure a freshman U.S. congressman had a beautiful floral centerpiece for his holiday...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
Colombian Flower Growers Continue Promos in Japan
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...