A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
New Internship Matches Business Students with Floral Industry Companies
Floral industry members looking for a way to find motivated staff members and “try out” prospective long-term employees have a new resource...
For Big Day, More Brides Choose ‘Sexy’
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather...
Local Florists Turn ‘Petal It Forward’ into Love Fest … and Marketing Gold
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers —...
Industry Members React to Historic Flooding
The worst of South Carolina’s historic flooding may be over, but the cleanup won’t be easy — or fast. So far, 19 people have died in the floods and...
With New Partnerships, SAF Brings Value-Packed Events to More Cities
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...
Industry Champion to Head University of Idaho’s Ag College
A top researcher and a “founding father” of SAF’s annual Pest & Production Management Conference has been named dean of the University of...
Eva Walsh Named EVP of Marketing and Leasing
Dallas Market Center today announced Eva Walsh has been named executive vice president of marketing and leasing. In her new position, Walsh will...
SAF Petals It Forward: Spreading Flower Power on New York Streets
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after...
Florists Reach Out to Shooting Victims’ Families
As community members in Roseburg, Oregon, continue to reel from the mass shooting at Umpqua Community College, local florists are providing some...
Floral Designer Joins TEDx Line Up
Next week a group of experts from varied backgrounds will entertain and inspire about 100 people at the Koch Immersive Theater in Evansville,...
In Oregon, a Charity Event Gets High-Profile Support
A charity-minded event that has helped one florist contribute to a worthy cause and create positive buzz in the community is growing even larger...
1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will...
Danish Ad Campaign Uses Sexy Humor to Grab Attention
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical...