A week and a half after the worst mass shooting in American history, the heartache in Orlando continues. At vigils, memorials and funerals, victims’...
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
FTD Announces Free Flower Shop Makeover Contest
FTD is excited to announce the 5th Annual FTD Makeover Magic Contest, which will award one lucky florist with a flower shop makeover by FTD...
In Orlando, Florists Help Friends, Family and Community Grieve
As people in Orlando — and around the country — struggle to come to grips with the devastating mass shooting at Pulse night club, local florists are...
High Fashion Looks to Wearable Flowers
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress...
Tony Awards Kick Off with Lush Floral Wall
First Kim Kardashian and Kanye West incorporated a flower wall into their over-the-top nuptials. Then, two weeks ago, the Obies — an award show for...
Wall Street Journal Details Hospital Bans on Flowers, Balloons
A recent story in The Wall Street Journal cautioned readers not to bring flowers, plants and balloons to loved ones in the hospital without first...
Five Popular Must-See Events at SAF Maui 2016
A tropical paradise, professional camaraderie, and high-caliber education are luring industry members to SAF Maui 2016, the association’s 132nd...
Two-Thirds of Florists Report Increased Sales on Mother’s Day
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Wholesalers Weigh in on ‘Tight Market’ for Mother’s Day
The story of this year’s Mother’s Day, according to wholesalers? High demand, tight supply —and weather issues that affected key flowers. Pam...
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Teleflora’s Call for Nominations
Teleflora is accepting nominations for its 2nd annual Tom Butler “Floral Retailer of the Year” Award. The recipient will be honored at the American...
On the Red Carpet, a Wall of Flowers
When some of the country’s finest actors took to a popular red carpet last week, they found themselves standing in front of and often gushing over...
Dutch Company Creates Chrysanthemum for Princess Charlotte
What do you give a kid who already has diamond rings, looking glasses, billy goats — and all the other stuff of nursery rhymes — galore? How about a...
Free Webinar on New Overtime Regulations 101
A free webinar on the Department of Labor’s (DOL’s) changes to overtime regulations is available for SAF members tomorrow, Thursday, June 2. The...