Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
Colorado Florist Named SAF’s Next President-Elect
An industry leader with a long history of serving the Society of American Florists and a depth of expertise in finance and marketing has been chosen...
How I Did It: Empowering Employees to Think Like a Boss
Struggling to find ways to keep employees invested and engaged with their jobs and the overall success of the business? It is a struggle Nigel...
Tips for an ‘Easy to Implement’ Petal It Forward
Participating in the Society of American Florists’ annual Petal It Forward event on Oct. 18 won’t break the bank or overwhelm staff — especially if...
3 Steps for a Successful Oct. 18 Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Convert Browsers to Buyer With These Tips
Is your website working for you or against you? At the Society of American Florists’ annual convention last month in Phoenix, Chris Beals, CEO of...
Struggling to Build a Social Following? Think Like an Influencer
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Get Inspired With DÃa de los Muertos Designs
DÃa de los Muertos, or Day of the Dead, is a Mexican holiday that’s gained popularity in America as a way to celebrate and honor deceased loved...
How Media Savvy Florists Leverage Petal It Forward
Bangor Floral in Bangor, Maine distributed hundreds of bouquets last year during the Petal It Forward flower giveaway. It was a resounding success,...
Spread the Power of Flowers on Oct. 18
Petal it Forward is just one week away on Oct. 18. It’s not too late to participate in this feel-good event in which participants hand two flowers...
Member Spotlight: Joseph Langlois of Bangor Floral in Bangor, Maine
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Tips to Manage Your Inventory of Cut Flowers
Buying fresh flowers in bulk can save money — but only if a florist can sell the stems and minimize shrink. In the September/October issue of Floral...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
Florists Showcase Industry Job Opportunities
When he was studying to be an accountant in college, Monty Pereira never imagined he’d find himself in the floral industry. Today, he is the proud...
Last-Minute Advice for Lasting Petal It Forward Memories
The Society of American Florists’ annual Petal It Forward goodwill initiative is a week away! On Oct. 18, more than 500 floral professionals from 50...