Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...
New Ideas in Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast in Denver
Ninety floral industry members gathered in Denver on October 23 for the latest round of the Society of American Florists’ info-packed 1-Day Profit...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
WF&FSA Conference Draws Record Crowd
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in...
Embrace the Sophisticated Fall Palette
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and...
AFE Creates Internship Guide for Business Owners
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
Industry, Academia Come Together at Meeting in Philly Next Year
When the National Floriculture Forum meets next year in Philadelphia during the Philadelphia International Flower Show, participants will have the...
Look Out Denver and Columbus, Here Comes SAF’s 1-Day Profit Blast
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
Hurricane Matthew Hits Florida Cut Foliage Industry Hard
As many communities, especially hard-hit areas of North Carolina, continue to wrestle with the immediate aftermath of Hurricane Matthew, floral...